At Nudge Innovations, we design practical solutions that remove the everyday friction that makes reusing hard.

Single-use waste isn’t just a packaging issue; it’s a behaviour challenge. To end waste, we have to make reuse work in real-life.

Generally, people want to do the right thing, but reusing is hard. Mostly because people either forget to bring a reusable, or don’t have a place to clean it when not at home.

Our products, NuWash ( rapid single-cup cleaning station) and Duet (water bottle and coffee cup duo), are engineered to integrate easily into daily routines, addressing real-world challenges of reusable cup usage.