Net Zero can feel like a looming deadline. And for many business leaders, the fear of failure is paralysing progress. But is this fear rooted in unrealistic expectations, or a deeper lack of understanding about what Net Zero truly entails?

At the same time, economic uncertainty is fuelling a dangerous myth: that sustainability and business success are mutually exclusive. With rising energy costs, tighter regulations, and increasing financial premiums for inefficiency, leaders are caught in a perceived conflict between building sustainability and business sustainability. But the cost of inaction is higher.

Challenging this narrative, Anna will offer insights to help leaders make commercially sound sustainability decisions, proving that preparing for Net Zero is an investment in the built environment and the future of their organisation.