CBRE Launches Experience by Industrious, Elevating Its Workplace Hospitality Offering
New platform delivers experience services to building owners and corporate occupiers, and serves as a launchpad for new experience-focused products
CBRE, on June 3rd, announced the launch of Experience by Industrious, a new brand and operating model that doubles down on the company’s workplace hospitality services.
Experience by Industrious brings together more than 7,000 CBRE employees already delivering front-of-house services across 2,500 buildings worldwide. It combines CBRE’s scale and reach with the hospitality operating system Industrious spent 13 years building to raise that work to a substantially higher standard.
Leading this effort is Anna Squires Levine, CBRE’s first Global Head of Experience Services. Levine spent a decade as a top executive at Industrious, most recently serving as President. Industrious, known for operating more than 300 premium flex office locations across 10 countries, was fully acquired by CBRE in early 2025.
Experience by Industrious runs the experience of being in a building: the arrivals, the interactions, the service recovery, the culinary strategy and other partnerships — the small moments that determine how employees feel when they show up to work. The first new product is experience in headquarters and executive environments, where the building experience is so visibly a direct representation of the company’s purpose and culture. This product is focused on food & beverage, high touch service and the operating systems required to consistently deliver a stellar experience.
The new operating model is designed to apply in any environment where the experience of showing up to work matters — hospitals, manufacturing sites, logistics centers, labs and data centers, among them. It is available to both occupiers and building owners.
“Our new offering is built on a belief that most organizations have underinvested in this layer — not because they don’t care, but because there hasn’t been a disciplined, measurable way to deliver it at scale,” Levine said.
“A building is just a building until people start showing up in it,” she continued. “You can design the physical space perfectly and still have people going through the motions once they get there. I believe people put in their best effort when they feel genuinely seen and cared for — when someone greeted them by name, when the room was set up exactly right, when a small thing went wrong and somebody fixed it before they even noticed. That’s what we deliver. And at the scale CBRE operates, the opportunity to add that kind of joy to people’s working days is enormous.”
The stakes are real. According to Gallup’s 2026 State of the Global Workplace report, global employee engagement has fallen to 20%, its lowest level since 2020. Gallup also found that companies with high engagement report 18% better productivity and 23% better profitability than those with minimal engagement.
What distinguishes Experience by Industrious from conventional front-of-house services is its operating model that brings as much rigor to experience as already exists in facilities management and engineering using Industrious’ four-step methodology: set a measurable North Star outcome — a clear statement of how employees and guests should feel in the building; cascade that into an operating plan, including quantitative goals and performance incentives all the way to the front line; operate against that plan with extreme accountability and teamwork; measure results and iterate until the outcome is achieved.
The model works across all types and sizes of workplaces. A flagship headquarters might have a dedicated General Manager overseeing all operations and vendors across the building as a single hospitality point of contact. In other environments, it means applying the same principles — shared standards, aligned incentives and real measurement — alongside CBRE’s existing facilities management and property management work.
“The companies that win the competition for talent have decided that how their people feel at work is a business priority, not an afterthought,” said Jamie Hodari, CBRE’s CEO of Building Operations & Experience and Chief Commercial Officer. “Anna built some of the best workplace experiences in the world at Industrious. We now have the chance to bring that operating system to thousands of buildings around the world.”
For building owners, Experience by Industrious connects tenant experience directly to asset performance — leasing velocity, renewal rates and amenity utilization — with measurable targets and quarterly reviews. For occupiers, it translates a company’s culture and values into the daily texture of being at work.
